Hello, I'm
NICOLE HOLDGRAFER
COMMUNICATIONS & FUNDRAISING ENTHUSIAST
EDUCATION
UNIVERSITY OF FLORIDA
Bachelor of Science in Advertising
Minor in Innovation
Magna Cum Laude
August 2018-August 2021
GPA: 3.6
UNIVERSITY OF FLORIDA
Master of Arts in Mass Communications
August 2020-August 2022
GPA: 3.8
SKILLS
Written & Verbal Communication
Public Relations
Graphic Design
Content Creation
Fundraising
Data Management
Outreach Programming
Project Managament
WORK EXPERIENCE
ARTFEST FORT MYERS
Director of Community Engagement ︱ July 2024 - February 2025
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Managed Artist Relations: developed a solicitation strategy; facilitated the artist jury process; communicated through Constant Contact eNewsletters, email, social media and phone; designed artist booth layouts and on-site set-up; created all supplemental materials and layout for check-in; maintained positive relations throughout festival weekend
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Managed Volunteer Relations: developed a recruitment strategy; communicated through Constant Contact eNewsletters, email, social media and phone; created volunteer shift schedules and monitored sign-ups through VolunteerLocal; recruited, trained and supervised volunteers to assist with in-office duties and projects
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Managed Steering Committee Relations: developed a recruitment strategy; scheduled meetings; organized agendas with staff input; presented on all aspects relevant to community relations at large Steering Committee Meetings and sub-committee meetings
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Designed and distributed promotional materials, monitored sign-ups, and created all supplemental materials for ArtFest’s outreach programs, Art Under 20 and Chalk Block
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Fulfilled online orders and communications for Shopify storefront
NAPLES ART INSTITUTE
Strategic Development Manager ︱ July 2022 - June 2024
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Researched, evaluated and pursued digital fundraising campaign opportunities, monitored progress, and generated necessary follow up reports in collaboration with the Director of Marketing
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Designed promotional materials including event invitations, event signage, event programs, membership rack cards, and digital fundraising campaigns on Canva and Adobe InDesign and submitted to appropriate vendors
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Constructed strategic marketing plans and budgets for government and privately funded grant applications
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Orchestrated dozens of events for our community partners, corporate sponsors, and affluent donors
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Developed and presented corporate sponsorship proposals for exhibitions, art fairs, and special programming to prospective companies and sold sponsorships at the $10K+ level
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Composed contracts, issued invoices for payment, and ensured timely reporting, tracking, follow-up, and communication with all sponsors and community partners
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Operated and refined Naples Art Institute’s outreach program Arts Heal
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Managed and updated constituent data using donor management software Bloomerang
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Cultivated, coordinated, and maintained positive business and community relations by attending events and summits hosted by entities such as the TDC of Collier County, SWFL Concierge & Guest Services Association, Greater Naples Chamber of Commerce and other business partners which resulted in viable leads and commitments for community-based financial support
THE AGENCY AT UF
Project Manager︱September 2021 - April 2022
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Simultaneously managed project schedules for external client, the Office of Careers and Corporate Partnerships at UF, and The Agency's internal creative, media, and strategy teams
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Designed comprehensive project plans, reports, and work-back timelines on Monday.com
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Oversaw each step of the creative development process
ELEVATE AGENCY
Art Director︱September 2020 - April 2021
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Collaborated with Strategist and Copywriter to produce work for clients World For Good and Corks & Colors Studio
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Designed and managed digital assets during rebranding and social media campaign projects using Adobe Creative Suite
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Competed in a D&AD New Blood Awards competition by completing a brief for Spotify
270M
Social Media & Digital Marketing Intern︱May 2021 - August 2021
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Collaborated with Social Media Specialists to produce work for brands like Neutrogena, De Niro Team, Autumn Brands, Qür Lip Balm, and Sa Wea
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Scheduled posts, planned content calendars, performed outreach tactics and created content briefs for all primary social platforms serving a variety of clients
UF ADVERTISING SOCIETY
Vice President of External Productions︱April 2021 - April 2022
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Elected by the University of Florida’s Advertising Society to serve on the 2021-2022 Executive Board of the American Advertising Federation’s (AAF) on-campus chapter
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Maintained efficient communication between student members, alumni, sponsors, and various non-members through the oversight of the Speakers, Trips, Events, Diversity, Opportunities, and Elevate Directors
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Presented external department updates at monthly meetings with the CJC Advertising Advisory Board and CJC Dean of Advertising
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Attended the American Advertising Federation’s 2022 AdPath Student Conference and AAF District 4 ADDY Award Gala
Director of Social Media︱April 2020 - April 2021
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Used an always-on approach to manage all Ad Society social media platforms including Instagram, Twitter, and Facebook
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Collaborated with Internal Productions and the Assistant Director of Social Media to create content calendars and design promotions for meetings, events, and general announcements